LAURA GELLER
A well-known cosmetics brand celebrated for its innovative and high-quality beauty products. Founded by makeup artist Laura Geller, the brand has a reputation for blending professional-grade formulas with a focus on enhancing natural beauty.
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Developed concepts and design for high-quality email templates and campaigns that drove engagement and increased click-through rate to 4.3%.
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Pitched, wrote, and updated copy for over 50 emails each month, including promotional offers, letters from the CEO, new product launches, and various additional marketing initiatives.
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Executed over 1,500 SMS pieces with clean, detail-oriented, on-brief copy that captured the Laura Geller brand voice that maintained
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Revamped the Winback and increasing reactivation by like 2%.
“The updated communication and emails created for the Blush week campaign was extremely smooth. Thank you Sharon for creating this for us, they look fantastic! ”